Case Study: How We Helped Sochie Cucina Build Their Brand Online
From barely posting to building a branded presence that attracted investor attention.
CASE STUDY
Carlos Rosal
7/28/20252 min read
The Challenge
When Sochie Cucina first approached us, their social media was nearly inactive — only 2–4 posts per year, mostly job listings. There were:
❌ No product showcases
❌ No branding or visual identity
❌ No consistent messaging or marketing
They needed someone who could take over their social media completely — to plan, create, and manage everything from strategy to execution.
The Solution
We stepped in with a full-service social media management approach:
Conducted industry and market research
Created a visual branding guide to standardize their look and feel
Developed a content strategy and monthly calendar
Handled content creation, posting, and scheduling
Defined a clear customer avatar (millennial market)
Delivered monthly insights reports to assess growth and optimize performance
The Process
We defined their audience, built a content strategy, and handled design, posting, and reporting — all tailored for consistent growth.
Market Research
We studied competitors and trends to find opportunities — especially targeting millennial buyers with busy lifestyles who value convenience and quality food.
Using the insights, we crafted a full visual identity and monthly content calendar focusing on branding, product highlights, and advocacy (e.g. Zero Waste).
Strategy Development
Execution
Our team handled everything from copywriting to design, scheduling, and publishing content across Facebook and Instagram.
Reporting & Collaboration
Monthly analytics reports were presented to the client for transparency, continuous learning, and improvement. We held regular feedback meetings to keep the strategy aligned with business goals.
The Outcome
Business Impact
Sochie Cucina now has a consistent brand voice and visual identity online.
The brand has become more visible and credible, leading to more inquiries and engagement from their community.
The client can now track how their content performs and better understand their audience.
Most notably, Key investors took notice of the growing online presence and expressed interest in investing in the business.
